Keady born october 4, 1971 is an american activist, educator, and politician. Sep 29, 20 behind the scenes look at how those who make many of our products are forced to live. How more business with nike could affect workers in vietnam forcing vietnam to improve working conditions before dropping trade barriers would have. While many shoe and apparel manufacturers are accused of using sweatshops, human rights groups have focused their efforts on nike, because of nikes role as the sales leader in the industry. Johns who gets involved in the fight against the exploitation of workers in indonesia by nike.
I researched nikes sweatshops in light of catholic social teaching. Find out about the history of the nike swoosh in behind the logo. Mar 30, 2017 if nike is going to hide conditions in their factories, cover up their profitmaking swoosh logo. Nike sweatshops and social justice, in the barone campus center at fairfield university. Feb 20, 20 the nike swoosh sign was created in 1971 by carolyn davidson, while she was a graphic design student at portland state university. Watch the awardwinning short film, behind the swoosh, and see jim keady and leslie kretzu attempt to survive on a nike workers wage in the. Advertising cookies of third parties collect information to help better tailor advertising to your interests, both within and beyond nike websites.
Using nike as a case study, the film documents first hand the widespread and oppressive and exploitative. As an international trademark, nike does face some issues. Often times little or nothing is done unless a tragedy occurs to persuade the public to rally for worker rights. Behind the swoosh is a documentary worth seeing on one of nikes factories located in indonesia.
So, shes lucky that nike finally decided to put money behind their brand, probably at an hourly fee nearing the value of. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus. A documentary ive been wanting to get online for months. The nike swoosh the story behind the logo to help and be. Nike is facing a new wave of antisweatshop protests. Behind the scenes look at how those who make many of our products are forced to live. Comment on three 3 distinct connections you see between modernday working conditions and those of the industrialurbanization era. The case study of nike, inc is critical to understand the serious and major transformation a corporation underwent to sustainability and a circular economy, focusing on restoring waste to be put. Globalization has become increasingly controversial, and remains a slippery topic. The july 29 protests of nike by usas reached well beyond the us.
With the launch of their 30th anniversary reboot of their just do it ad campaign featuring colin kaepernick, nike set the internet on fire and. In asia, however, nike seemed to continually find a labor force that was almost limitless in number, cheap beyond belief and due to the help of their respective. It is important to understand that the use of sweatshops was not then, and is still not, something that only nike engages in. John university named jim keady was given the ultimatum to either stop questioning nikes labor practices or resign. Nike asks you to accept cookies for performance, social media and advertising purposes. He has made a living from calling out nike and the other sportswearmanufacturing giants for their alleged. Aug 01, 2017 nike was the poster child for cleaning up a scandalridden. In fact, it has been well known since the 1970s that nike operates sweatshops overseas. Nov 07, 2011 the dignity and human rights of foreign nike employees was discussed on wednesday night when jim keady gave the lecture, behind the swoosh. Saipan workers describe slavery of sweatshops they say american dream turned into. Poverty and abuse in the new sweatshops download online.
A man and his counterpart spent a month living in an indonesian village living on the wages a nike shoemaker makes. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. For instance, nike received bad press for using sweatshops to manufacture the shoes. To get more information or amend your preferences, press the more information button or visit cookie settings at the bottom. June 1971 is the date the nike swoosh was launched. Jan 24, 20 have you ever wondered what it is like to live on a nike sweatshop wage. Behind the swoosh documentary exposes how nike knowingly uses sweatshops in asia to produce their shoes and clothing range which they later go on to sell for extortionate profits to the western word. Numerous and frequentlyupdated resource results are available from this search.
Analyzing nike sweatshops behind the swoosh case study. Wages and working conditions still inadequate in may 1999, researchers from two nonprofit associations, the hong kong christian industrial committee and the asia monitor resource centre, interviewed nike workers at vietnams sam yang factory. As these areas economies developed, workers became more productive, wages rose, and many moved on to higher paying jobs. However, formatting rules can vary widely between applications and fields of interest or study. Morris was in the room with me when the latest round of videotaped allegations were made. Nike has been accused of using sweatshops since the early 1970s, when it produced goods in south korea, mainland china, and taiwan. Nike was the poster child for cleaning up a scandalridden. Watch the awardwinning short film, behind the swoosh, and see jim keady and leslie kretzu attempt to survive on a nike workers wage in the industrial slums of indonesia.
Behind the swoosh is a documentary that tells a story of a former soccer coach at st. If nike is going to hide conditions in their factories, cover up their profitmaking swoosh logo. Behind the swoosh is the ultimate video for exploring the sweatshop issue. With consistency of image, they also deal with an issue that can tarnish the brand worldwide. Vimeo is an amazing video service for original creative work, but its also a company with real human employees. We rate nike its a start based on information from our own research. How more business with nike could affect workers in. This blog is a compilation page for behind the swoosh, a short documentary produced by jim keady, which explores the living and working conditions of workers in an indonesian garment factory subcontracted by nike on the outskirts of jakarta. Nike is facing a new wave of antisweatshop protests quartz.
Behind the swoosh an undercover student activist goes to indonesia to expose nikes mass exploitation of human rights, mass pollution of the environment and mafia style enforcers. Nike sweatshops business ethics case study example. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. Unlike what we think about factories here today in the united states, you soon learn the ugly truth that in fact nikes factory is really a sweatshop. Though nike has a few promising environmental measures in place, its clear that the company does not do as well as it should. Nike sweatshops behind the swoosh video dailymotion.
What i like about this is that the doc came out in 2011 and literally had zero impact on nike sales in the years that followed. Behind the swoosh this documentary is about a coach from st. Behind the swoosh an undercover student activist goes to indonesia to expose nike s mass exploitation of human rights, mass pollution of the environment and mafia style enforcers. We all know this kind of stuff goes on, but i think it is important to get a reminder on occasion. May 25, 2011 in part, what made this trip slightly different, was that caitlin morris, nike s director of sustainable business and innovation, accompanied me. Analyzing nike sweatshops behind the swoosh case study 760. Marc kasky supreme court california state court stakeholders how are stakeholders affected executives customers community employees workers unaware just as guilty as the executives. The problem with this is much worse than mere consumer indifference. Escalating sweatshop protests keep nike sweating nike worked hard to improve conditions in its factories around the world, but activists say the company has been slipping back into using. Case study executive summary nike is a multinational that was started in 1962 by phil knight in oregon in the united states of america and is one of the leading sportswear designers, manufacturers and sellers around the world. This hairy swoosh nike air force 1 is a nice twist on the classic silhouette. Yvonne nguyen, sophomore president of villanovans against sweatshops vas, says, villanovans against sweatshops is committed to exposing the extremely unethical workplace conditions that nikes workers endure with our one demand.
The logo was designed as a freelancing assignment offered by phil knight, ceo blue ribbon sports now nike for seven years after its founding in 1964, brs imported onitsuka tiger brand running shoes. The nike swoosh the story behind the logo to help and. Maybe not literally slavery but slavelike conditions and this does include sweatshops. Students against sweatshops, a campaigning organization that does not.
Differentiated work sheet for the you tube clip behind the swoosh. It operates most of its units around the world as a franchise where it focuses on the sales is and designing of athletes shoes. Tes global ltd is registered in england company no 02017289 with its registered office at 26 red lion square london wc1r 4hq. Nike also designs and sells shoes for volleyball, tennis, football, hiking, baseball, cheerleading, and soccer. Using nike as a case study, the film documents first hand the widespread and oppressive and exploitative labor practices in the developing world. Experience sports, training, shopping and everything else thats new at nike from any country in the world. He offers an educational workshops called beyond the swoosh where he shares his experiences living with. Social awareness program of the yea i wanted to let you know that yesterday we had an end of the year awards program that recognized students and organizations who have done outstanding work this year and behind the swoosh won the award for social awareness program of the year. The logo was designed as a freelancing assignment offered by phil knight, ceo blue ribbon sports now nike. Nike has denied the claims in the past, suggesting the. Seeing these images evokes serious questions about our mode of production and consumption, as well as popular. Feb 10, 2015 this website and its content is subject to our terms and conditions.
Used as a resource by faculty members and community leaders. Sweatshops and social justice jim keady download flier with the launch of their 30th anniversary reboot of their just do it ad campaign featuring colin kaepernick, nike set the internet on fire and the social media blaze is still burning. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Here are two prezi slideshows that go into detail about the sweatshops in indonesia. Watch the awardwinning short film, behind the swoosh, and see jim keady. From its dominance in the athletic world, its popularity amongst consumers, and being one of the most globally recognized brands, nike is riding a wave of success that shows no signs. So now, when i put forth a charge about nike s sweatshop abuses, nike cannot say it isnt true as ms. Child labor and sweatshops book gr 9 upin a series of 17 articles, this book addresses child labor around the world and the use of sweatshops by industry. Nike must allow full, independent access for an independent monitoring agency, namely the workers rights.
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